Why Discount Brokers Are Costing Solana Beach Sellers $35,000 to $150,000 More Than They Save in 2026
================================================================ Updated May 2026 | By Ray Stendall, Stendall Realty Group | Solana Beach, CA On a $2.8 million Lomas Santa Fe home, a 1% commission savings looks like $28,000 in your pocket. A 3% lower sale price from weaker marketing and weaker negotiation looks like $84,000 out of your pocket. Net result: you lost…