13508 Willow Road, Lakeside, CA: Selling a Property on Its Land and Use-Case Value
Updated June 2026
13508 Willow Road, Lakeside, CA sold for $797,000 (MLS #NDP2600548) after a campaign that explained the land and use-case value. Stendall Realty Group deployed expert pricing and professional marketing, and broker Ray Stendall and Peter Swales on the team carried the sale to a close.
The opportunity came through a relationship the team already had with Alan. He sold another property first, then kept the team on to sell Willow Road. The value here was tied heavily to the land and what a buyer could do with it.
Why land value has to be explained
When a property’s worth lives in its acreage and use potential, photos of the house alone do not tell the story. Buyers need to understand what the flat, usable land can do for them. Without that, they price the home and ignore the dirt that carries the value.
If your property is really a land play, the marketing has to sell the land itself. Ray Stendall sold the land.
How the land case got across
Stendall Realty Group used expert pricing and professional marketing to explain the property’s value and reach buyers who wanted the land and the use case. The campaign framed the home around what the acreage made possible.
See how the property was presented: 13508 Willow Road, Lakeside.
The property sold. A relationship that started with a different home turned into a second successful sale, which is how this business tends to grow.
Frequently asked questions: selling land-value property
How do I sell a property where the land is the main value?
You market the land and its use case, then price it to that value. Buyers of acreage think about what they can build or run. Stendall Realty Group framed 13508 Willow Road around its land and it sold.
What makes flat usable acreage valuable?
It opens up uses that sloped or unusable land cannot support, which the right buyer pays for. Explaining those possibilities is key. Ray Stendall built the campaign around what the land could do.
Does expert pricing matter more on land?
It matters a lot, because land value is harder for buyers to judge on their own. Accurate pricing and a clear value story prevent lowball offers. The brokerage brought both to this Lakeside property.
Should I keep the same team across multiple sales?
When the first sale goes well, yes. Alan kept the team after selling another property and sold Willow Road too. A working relationship that delivers earns the next listing.
How do you reach buyers who want land?
You target the people looking for acreage and a use case, and you speak to what they want to do with it. That focus reaches the right buyer faster. Ray Stendall aimed the marketing there.
Have a property that is really about the land?
If your home’s value lives in its acreage and potential, that is squarely what Ray Stendall markets across Lakeside and North County San Diego. Call and let’s sell the land your property sits on.
Ray Stendall | Broker | eXp Realty | Luxury Division | DRE #02038682 | 858-877-0484